War Eagle – July 2025 and elevator installation on Lot 8 (RyKey Properties)
River Point District Development Update – Spring 2025


- Roush’s Lots 11 and 12
- Red Earth’s Townhouse Condominiums on lots 3 and 4
- RyKey’s The Lofts at River Point
- 360 Real Estate’s 3-acre mixed use development on Copeland
- Confirmation of F Street’s Plans is also underway
We have closed on Lot 10 with War Eagle LLC, a local development company with a great vision.
We are pleased to welcome the new River Point District landowner; the War Eagle team, a valued partner with the City Redevelopment Authority, who has commenced work on what will be a beautiful addition to downtown La Crosse. This development includes 51 units of new waterfront housing, 12,000 square feet of retail space and an aesthetically beautiful building designed by Knothe and Bruce Architects offering rooftop and patio amenities adjacent to the City’s planned parkway system and marina project. Congratulations to the Redevelopment Authority, city leaders and the War Eagle Team!
If you are interested in living in this beautiful new development, please contact Red Earth’s leasing agent Lori Fuselier lori@3amigosapartments.com.
The project is expected to be ready for occupancy in the Fall of 2025
Project Manager Jason Gilman’s latest presentation about the development in progress and planned for Summer 2024 and beyond.
If you are looking for information about The Driftless, please contact MSP Real Estate. Scheduled to be completed by late 2024. You can ask about rental information, income limits, floorplans, amenities and timeline for move-in!
Justin Miller | Property Manager
MSP Real Estate, Inc
The Driftless
323 River Bend Rd
La Crosse, WI 54603
P: (608) 292-8770
F: (715) 430-2462
Appts scheduled 9:30-4
Leasing office: 700 Third St N, Suite 103 – Times Square building, right next to Century 21
INCOME LIMITS
Event: Celebration for The Driftless in River Point District
When: Tuesday, May 7 at 10:30 a.m.
Where: 323 River Bend Road (Copeland Avenue and River Bend Road), La Crosse, WI
“The City of La Crosse and the Redevelopment Authority spent over 30 years acquiring and remediating the three primary former industrial properties in this area,” said Project Manager Jason Gilman. “The resulting acquisitions set the stage for a multi-year publicly-led planning effort and a master plan which proposes urban residential and mixed-use redevelopment. We are excited to offer great environmental, social, cultural, and economic benefits to the region with this development. MSP was one the initial private partners in the investment and has been an important leader in navigating the property transfer and development of the property.”
Mark Hammond, a native of La Crosse and Vice President of Development for MSP Real Estate is grateful for the support for this project.
“We are honored to be working with the City and RDA to have The Driftless Apartments and Townhomes be the catalyst project in the River Point District and to help address some the critical housing needs in the La Crosse area,” he said. “It’s a true public-private partnership that would not be happening without the incredible support of local government, the Wisconsin Housing and Economic Development Association WHEDA and our other financing partners.”
The site for River Point District was raised above the 100-year flood plain elevation in cooperation with the Wisconsin Department of Natural Resources Brownfield Remediation programs, said Gilman.
View Presentation:
Watch new video of the prepping process at River Point District. September 2023
River Point District’s stormwater system will differentiate itself from the urban systems of the past. Learn More.