Work. Live. Enjoy.
River Point District is a forward-thinking vision for a vibrant, contemporary, mixed-use waterfront neighborhood where abundant natural surroundings create opportunities for unique community amenities and inspiring development.
Located in the heart of La Crosse—at the confluence of the Mississippi, Black and La Crosse Rivers—River Point District will establish a dynamic, sustainable neighborhood within the area’s overall urban fabric and seamlessly connect the community to the rivers and downtown. More than 800 housing units will offer all people comfortable, accessible homes. River Point District will also help strengthen the local economy with dedicated locations for offices, shops and restaurants.
Featured
October 21, 2026
2027 Poised to Bring Major Momentum to River Point District
After a year focused largely on planning and project preparation, 2027 will bring significant construction activity to River Point District. Several major projects will move forward in the spring: a new 165- to 180-unit senior housing development on Lot 6 by MSP, the developer of The Driftless; a 42-unit townhome project on Lots 1 and […]
News
June 25, 2026
River Point District Keeps Growing
2026 marked another important year of growth in River Point District, with two new developments completed and occupied. War Eagle, a 59-unit architecturally distinctive building along the Black River, includes 12,000 square feet of commercial space and outdoor amenities, such as programmable rooftop decks. The Lofts at River Point, located at the corner of River […]
July 8, 2025
Progress! Summer 2025
War Eagle – July 2025 and elevator installation on Lot 8 (RyKey Properties)
May 22, 2025
River Point District Development Update – Spring 2025
River Point District Development Update – Spring 2025 River Point’s first development The Driftless by MSP Real Estate is now filled with residents and families and school buses can be seen turning out of our newest neighborhood in La Crosse! On May 8, we gathered to celebrate the grand opening. What’s next? The public’s vision […]
Designed for sustainability and community wellness
River Point District incorporates principles of sustainable urban design and illustrates community resiliency through the strategic revitalization of a once-inhospitable, 65-acre, former industrial site.
The neighborhood honors La Crosse’s legacy as a booming river town (and helps preserve the nearby War Eagle shipwreck site), yet strives to support its identity as a progressive, integrated community of regional and international influence.
– Strategic project design and engineering respect and conserve the area’s natural resources and ecological balance
– A densely planned neighborhood, plentiful recreational trails and proximity to community resources increase opportunities for physical and social activity, while helping to decrease overall carbon emissions
– Dedicated green spaces and gardens offer daily opportunities to enjoy the health benefits of nature close to home
– Arts events and recreational activities provide ongoing opportunities for residents and visitors alike to learn, grow and connect with others
“River Point District is a remarkable partnership between the City, the Redevelopment Authority, and private entities that increases our housing stock and revitalizes access to our historic downtown. Students, professionals, families, and older adults call this great city home, and we are committed to creating more opportunities for current and future residents.”