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RDA concept art
The vision
March 2023
Driftless Apartments and Townhomes, by MSP Real Estate, Inc., received unanimous support
September 2022
La Crosse parks director shares vision for waterfront development
August 2022
MSP presents updated plans for senior apartment building, townhomes
July 2022
F Street Group to present preliminary site plan at 7/28 Redevelopment Authority meeting
June 2022
Site planner Short Elliott Hendrickson presents geotechnical report to RDA
May 2022
Red Earth, LLC, presents proposal for planned mixed-use, multi-family and townhome developments
April 2022
Invasive plants cleared to prepare for spring planting of native species
March 2022
Soil condition & structure analysis underway to finalize needs for underground stormwater treatment
February 2022
Latest market analysis report shows high projected occupancy rates for the district
January 2022
Merge Urban Development Group presents mixed-use development proposal for River Point District
December 2021
Proposals in progress for offices and workspaces that promote healthy, active lifestyles
November 2021
Site fill process is complete, allowing for full freeze/thaw cycle prior to construction
October 2021
Interest builds from developers specializing in office and other commercial spaces
September 2021
Riparian buffer plans underway for wetland and wildlife protection
August 2021
Planning agreements approved for MWF Properties and Merge Urban Development Group
July 2021
City approves Phase II street design services proposal
June 2021
Officials gather at groundbreaking event to mark beginning of site prep
May 2021
Site prep and fill begins to elevate site above 100-year floodplain
April 2021
County Board approves bond to fund site fill
March 2021
Milwaukee's F Street announces mixed-use development plans
February 2021
RDA takes next step on adjacent Public Market
January 2021
La Crosse Redevelopment Authority continues to meet with developers
December 2020
26th annual Rotary Lights event in nearby Riverside Park
November 2020
Birds continue migration through River Point District site via the Mississippi Flyway
October 2020
La Crosse ranked #8 city for millennials post pandemic
September 2020
UW-La Crosse ranked #6 top public university in the Midwest for 2021
August 2020
La Crosse Redevelopment Authority continues to meet with developers
July 2020
Historic bandshell renovation in nearby Riverside Park
June 2020
River Point District site preparation planning begins
May 2020
Engineering firm selected for site preparation
April 2020
Developer presentations to the La Crosse Redevelopment Authority
March 2020
River Point District infrastructure & right-of-way planning
February 2020
River Point District geotechnical test planning
January 2020
Outreach to investors & developers to participate in River Point District
December 2019
Outreach to national media to promote River Point District
November 2019
Continued infrastructure refinement and investment & development efforts
October 2019
River Point District name and logo approved
September 2019
Planned Development Document finalized
August 2019
Planned Development Document submitted
July 2019
Joint EDC meeting
Financial strategy
Org change
June 2019
Planned Development Document refined
May 2019
SEH Engineering begins work
Development commitments begin

Work. Live. Enjoy.

River Point District is a forward-thinking vision for a vibrant, contemporary, mixed-use waterfront neighborhood where abundant natural surroundings create opportunities for unique community amenities and inspiring development.

Located in the heart of La Crosse—at the confluence of the Mississippi, Black and La Crosse Rivers—River Point District will establish a dynamic, sustainable neighborhood within the area’s overall urban fabric and seamlessly connect the community to the rivers and downtown. More than 800 housing units will offer all people comfortable, accessible homes. River Point District will also help strengthen the local economy with dedicated locations for offices, shops and restaurants.

Explore
Featured
March 17, 2023

Driftless Apartments and Townhomes approved by Common Council

The Driftless Apartments and Townhomes, by MSP Real Estate, Inc., received unanimous support from the La Crosse Common Council in March. Construction for the project is anticipated to begin in July now that the development agreement has been approved. Leasing for the units is scheduled to begin in February 2024 with full completion of the […]
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News

September 15, 2022

Big plans for waterfront in River Point District

  LA CROSSE, Wis.- Imagine the possibilities. You’re enjoying an afternoon on the river, but you want to grab a bite to eat. You’re able to dock your boat and have almost instant access to restaurants and shopping, and you’re just a short walk from all that downtown La Crosse has to offer. La Crosse Parks […]
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September 7, 2022

Senior housing, townhomes proposal at River Point District gets green light

LA CROSSE, Wis.- The city of La Crosse Redevelopment Authority passed a proposal to build a four-story senior apartment building in River Point District. The development also includes two dozen townhomes. MSP Real Estate, Inc. based out of Mendota Heights, Minnesota presented updated plans at a special meeting in August. The building has 96 one- and […]
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May 27, 2022

Red Earth, LLC, shares plan for three-phase, varied-dwelling project for River Point District

Red Earth, LLC, of Tomah, Wisconsin, presented their proposal for planned mixed-use, multi-family and townhome developments in the emerging River Point District neighborhood. Red Earth is proposing a three-phase project resulting in three different types of dwellings in locations throughout the neighborhood. Phase one includes the construction of a 50-unit, five-story mixed-use property in the […]
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April 12, 2022

Invasive plant removal underway at River Point District

LA CROSSE, Wis., April 12, 2022 – Removal of invasive and undesirable brush and trees is currently underway at River Point District. The City of La Crosse Parks, Recreation & Forestry Department has contracted Les Manske & Sons Excavating & Landscaping of Stoddard, Wisconsin, for the project, which involves the floodplain forest and emergent wetland […]
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All news

Designed for sustainability and community wellness

River Point District incorporates principles of sustainable urban design and illustrates community resiliency through the strategic revitalization of a once-inhospitable, 65-acre, former industrial site.

The neighborhood honors La Crosse’s legacy as a booming river town (and helps preserve the nearby War Eagle shipwreck site), yet strives to support its identity as a progressive, integrated community of regional and international influence.

– Strategic project design and engineering respect and conserve the area’s natural resources and ecological balance

– A densely planned neighborhood, plentiful recreational trails and proximity to community resources increase opportunities for physical and social activity, while helping to decrease overall carbon emissions

– Dedicated green spaces and gardens offer daily opportunities to enjoy the health benefits of nature close to home

– Arts events and recreational activities provide ongoing opportunities for residents and visitors alike to learn, grow and connect with others

“Each and every one of our neighborhoods has the potential to be a wonderful place to live, work and enjoy recreation. Together we can make La Crosse the best place we want it to be.”
– Former Mayor Tim Kabat
La Crosse, Wisconsin USA
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Jason Gilman
Project Manager
608-304-5336
[email protected]
Andrea Trane
Director of Planning, Development and Assessment
608-789-8321
[email protected]
Tim Acklin, AICP
Planning Administrator
608-789-7391
[email protected]
La Crosse, Wisconsin Mississippi river
The City of La Crosse
400 La Crosse Street, La Crosse, WI 54601
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