Work. Live. Enjoy.
River Point District is a forward-thinking vision for a vibrant, contemporary, mixed-use waterfront neighborhood where abundant natural surroundings create opportunities for unique community amenities and inspiring development.
Located in the heart of La Crosse—at the confluence of the Mississippi, Black and La Crosse Rivers—River Point District will establish a dynamic, sustainable neighborhood within the area’s overall urban fabric and seamlessly connect the community to the rivers and downtown. More than 800 housing units will offer all people comfortable, accessible homes. River Point District will also help strengthen the local economy with dedicated locations for offices, shops and restaurants.
Featured
May 22, 2025
River Point District Development Update – Spring 2025
River Point District Development Update – Spring 2025 River Point’s first development The Driftless by MSP Real Estate is now filled with residents and families and school buses can be seen turning out of our newest neighborhood in La Crosse! On May 8, we gathered to celebrate the grand opening. What’s next? The public’s vision […]
News
September 11, 2024
War Eagle Added to RPD
We have closed on Lot 10 with War Eagle LLC, a local development company with a great vision. We are pleased to welcome the new River Point District landowner; the War Eagle team, a valued partner with the City Redevelopment Authority, who has commenced work on what will be a beautiful addition to downtown La […]
June 14, 2024
Check out the latest progress in the River Point District!
Project Manager Jason Gilman’s latest presentation about the development in progress and planned for Summer 2024 and beyond. River Point District
May 28, 2024
The Driftless Complex — First Development in River Point District
If you are looking for information about The Driftless, please contact MSP Real Estate. Scheduled to be completed by late 2024. You can ask about rental information, income limits, floorplans, amenities and timeline for move-in! Justin Miller | Property Manager MSP Real Estate, Inc The Driftless 323 River Bend Rd La Crosse, WI 54603 P: […]
April 9, 2024
MSP’s The Driftless Celebration on May 7 Hosted by City of La Crosse
The City of La Crosse and the Redevelopment Authority will hold a special celebration at The Driftless, an apartment and townhome complex now under construction at the much-anticipated River Point District in downtown La Crosse. With plans for occupancy in December, The Driftless will include 100 units of senior housing and 20 workforce housing townhomes. This complex is […]
Designed for sustainability and community wellness
River Point District incorporates principles of sustainable urban design and illustrates community resiliency through the strategic revitalization of a once-inhospitable, 65-acre, former industrial site.
The neighborhood honors La Crosse’s legacy as a booming river town (and helps preserve the nearby War Eagle shipwreck site), yet strives to support its identity as a progressive, integrated community of regional and international influence.
– Strategic project design and engineering respect and conserve the area’s natural resources and ecological balance
– A densely planned neighborhood, plentiful recreational trails and proximity to community resources increase opportunities for physical and social activity, while helping to decrease overall carbon emissions
– Dedicated green spaces and gardens offer daily opportunities to enjoy the health benefits of nature close to home
– Arts events and recreational activities provide ongoing opportunities for residents and visitors alike to learn, grow and connect with others
“Each and every one of our neighborhoods has the potential to be a wonderful place to live, work and enjoy recreation. Together we can make La Crosse the best place we want it to be.”