The River Point District neighborhood is more than just a place to live. It’s THE place to boost your business presence (and your bottom line) with high-volume exposure to neighborhood residents and visitors. Today’s consumers want fun, relaxing shopping experiences. They want to save time, trips, effort and money. They want to shop at a true destination like River Point District.
Achieve your business goals at River Point District
Delight your best customers and new customers alike with the convenience of a centralized, walkable neighborhood and a hip, welcoming, urban vibe.
Choose the building format that best suits your business goals:
- Mixed-use residential/commercial
- Small- and medium-format commercial
- Freestanding, automobile-oriented commercial
- Large-format commercial
- Public amenity, civic and institutional
DETAILS

Boost your business presence and your bottom line at River Point District! Contact us today.
Our Vision
Featured
October 21, 2026
2027 Poised to Bring Major Momentum to River Point District
After a year focused largely on planning and project preparation, 2027 will bring significant construction activity to River Point District. Several major projects will move forward in the spring: a new 165- to 180-unit senior housing development on Lot 6 by MSP, the developer of The Driftless; a 42-unit townhome project on Lots 1 and […]
News
June 25, 2026
River Point District Keeps Growing
2026 marked another important year of growth in River Point District, with two new developments completed and occupied. War Eagle, a 59-unit architecturally distinctive building along the Black River, includes 12,000 square feet of commercial space and outdoor amenities, such as programmable rooftop decks. The Lofts at River Point, located at the corner of River […]
July 8, 2025
Progress! Summer 2025
War Eagle – July 2025 and elevator installation on Lot 8 (RyKey Properties)
May 22, 2025
River Point District Development Update – Spring 2025
River Point District Development Update – Spring 2025 River Point’s first development The Driftless by MSP Real Estate is now filled with residents and families and school buses can be seen turning out of our newest neighborhood in La Crosse! On May 8, we gathered to celebrate the grand opening. What’s next? The public’s vision […]

