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Home / Vision

VISION

A visionary neighborhood project with wide impact

River Point District is a forward-thinking vision for a vibrant, contemporary, mixed-use waterfront neighborhood. Here, abundant natural surroundings create opportunities for unique community amenities and inspiring development.

Located in the heart of La Crosse, Wisconsin, near to Interstate 90 and at the confluence of the Mississippi, Black and La Crosse Rivers, River Point District incorporates principles of sustainable urban design and illustrates community resiliency through the strategic revitalization of a 65-acre, former industrial site.

New!  Part I Environmental Impact: Stormwater System Q&A

Thoughtfully developed, the revitalized area will provide a healthy, energetic, culturally rich community adjacent to historic Downtown La Crosse that:

  • Creates additional open space and recreational opportunities for all people to enjoy
  • Promotes economic vitality
  • Increases environmental awareness
  • Increases property values
  • Enhances La Crosse’s overall appeal as a place to work, live and play

A commitment to sustainability

River Point District incorporates principles of sustainable urban design and illustrates community resiliency through land reclamation and revitalization.
  • Site design and engineering respect and conserve the area’s existing ecosystem
  • Strategic filling throughout the project site addresses stormwater management and flooding concerns by raising land elevation a minimum of two feet over the 100-year flood plain level
  • Dense neighborhood design and proximity to a walkable downtown, recreational trails and countless community resources help reduce overall carbon emissions by encouraging walking and biking
  • Dedicated green spaces and gardens throughout the site support optimal individual and community health through increased outdoor time and environmental excellence

DETAILS

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Featured
October 21, 2026

2027 Poised to Bring Major Momentum to River Point District

After a year focused largely on planning and project preparation, 2027 will bring significant construction activity to River Point District. Several major projects will move forward in the spring: a new 165- to 180-unit senior housing development on Lot 6 by MSP, the developer of The Driftless; a 42-unit townhome project on Lots 1 and […]
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News

June 25, 2026

River Point District Keeps Growing

2026 marked another important year of growth in River Point District, with two new developments completed and occupied. War Eagle, a 59-unit architecturally distinctive building along the Black River, includes 12,000 square feet of commercial space and outdoor amenities, such as programmable rooftop decks. The Lofts at River Point, located at the corner of River […]
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July 9, 2025

Commercial Tenants Wanted!

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July 8, 2025

Progress! Summer 2025

War Eagle – July 2025 and elevator installation on Lot 8 (RyKey Properties)  
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May 22, 2025

River Point District Development Update – Spring 2025

River Point District Development Update – Spring 2025 River Point’s first development The Driftless by MSP Real Estate is now filled with residents and families and school buses can be seen turning out of our newest neighborhood in La Crosse!  On May 8, we gathered to celebrate the grand opening. What’s next? The public’s vision […]
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La Crosse, Wisconsin USA
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Jason Gilman
Project Manager
608-304-5336
[email protected]
Andrea Trane
Director of Planning, Development and Assessment
608-789-8321
[email protected]
Tim Acklin, AICP
Planning Administrator
608-789-7391
[email protected]
La Crosse, Wisconsin Mississippi river
The City of La Crosse
400 La Crosse Street, La Crosse, WI 54601
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