A visionary neighborhood project with wide impact
River Point District is a forward-thinking vision for a vibrant, contemporary, mixed-use waterfront neighborhood. Here, abundant natural surroundings create opportunities for unique community amenities and inspiring development.
Located in the heart of La Crosse, Wisconsin, near to Interstate 90 and at the confluence of the Mississippi, Black and La Crosse Rivers, River Point District incorporates principles of sustainable urban design and illustrates community resiliency through the strategic revitalization of a 65-acre, former industrial site.
New! Part I Environmental Impact: Stormwater System Q&A
Thoughtfully developed, the revitalized area will provide a healthy, energetic, culturally rich community adjacent to historic Downtown La Crosse that:
- Creates additional open space and recreational opportunities for all people to enjoy
- Promotes economic vitality
- Increases environmental awareness
- Increases property values
- Enhances La Crosse’s overall appeal as a place to work, live and play
A commitment to sustainability
River Point District incorporates principles of sustainable urban design and illustrates community resiliency through land reclamation and revitalization.
- Site design and engineering respect and conserve the area’s existing ecosystem
- Strategic filling throughout the project site addresses stormwater management and flooding concerns by raising land elevation a minimum of two feet over the 100-year flood plain level
- Dense neighborhood design and proximity to a walkable downtown, recreational trails and countless community resources help reduce overall carbon emissions by encouraging walking and biking
- Dedicated green spaces and gardens throughout the site support optimal individual and community health through increased outdoor time and environmental excellence
For additional details, download the River Point District Planned Development District (PDD) PDF document.
Featured
September 11, 2023
Take a Look!
Watch new video of the prepping process at River Point District. September 2023
News
August 2, 2023
Part I: Environmental Impact – River Point District
River Point District’s stormwater system will differentiate itself from the urban systems of the past. Learn More.
July 13, 2023
Gateway Commons
Gateway Commons is a vibrant, mixed-use community where professionals seeking active, healthy lifestyles come to live work and play. It will be located at the critical entryway to the vast River Point District area and has been purposefully designed to serve as a welcoming introduction and brand opportunity for the entire development district. Stay tune […]
March 17, 2023
Driftless Apartments and Townhomes approved by Common Council
The Driftless Apartments and Townhomes, by MSP Real Estate, Inc., received unanimous support from the La Crosse Common Council in March. Construction for the project is anticipated to begin in July now that the development agreement has been approved. Leasing for the units is scheduled to begin in February 2024 with full completion of the […]

September 15, 2022
Big plans for waterfront in River Point District
LA CROSSE, Wis.- Imagine the possibilities. You’re enjoying an afternoon on the river, but you want to grab a bite to eat. You’re able to dock your boat and have almost instant access to restaurants and shopping, and you’re just a short walk from all that downtown La Crosse has to offer. La Crosse Parks […]