Bring your expertise, innovation and inspiration to an exciting, new neighborhood rich in opportunities. A development at River Point District gives you lasting impact in a progressive, sustainable neighborhood and a significant presence in a vibrant, forward-thinking city.
Your smart investment brings solid benefits
- The entire development is within an already-established Tax Incremental Financing (TIF) district.
- River Point District is located in a designated Opportunity Zone. You can receive special tax incentives including temporary tax deferral, step-up in basis and permanent exclusion from taxable income of capital gains.
- River Point District is a turnkey, shovel-ready property, with property engineering and infrastructure provided by the City of La Crosse. You can start your River Point District project immediately.
For additional details, download the River Point District Planned Development District (PDD) PDF document.

Contact us today to learn more about making your mark at River Point District.
Featured
September 11, 2023
Take a Look!
Watch new video of the prepping process at River Point District. September 2023
News
August 2, 2023
Part I: Environmental Impact – River Point District
River Point District’s stormwater system will differentiate itself from the urban systems of the past. Learn More.
July 13, 2023
Gateway Commons
Gateway Commons is a vibrant, mixed-use community where professionals seeking active, healthy lifestyles come to live work and play. It will be located at the critical entryway to the vast River Point District area and has been purposefully designed to serve as a welcoming introduction and brand opportunity for the entire development district. Stay tune […]
March 17, 2023
Driftless Apartments and Townhomes approved by Common Council
The Driftless Apartments and Townhomes, by MSP Real Estate, Inc., received unanimous support from the La Crosse Common Council in March. Construction for the project is anticipated to begin in July now that the development agreement has been approved. Leasing for the units is scheduled to begin in February 2024 with full completion of the […]

September 15, 2022
Big plans for waterfront in River Point District
LA CROSSE, Wis.- Imagine the possibilities. You’re enjoying an afternoon on the river, but you want to grab a bite to eat. You’re able to dock your boat and have almost instant access to restaurants and shopping, and you’re just a short walk from all that downtown La Crosse has to offer. La Crosse Parks […]