May 22, 2025

River Point District Development Update – Spring 2025

River Point District Development Update – Spring 2025

River Point’s first development The Driftless by MSP Real Estate is now filled with residents and families and school buses can be seen turning out of our newest neighborhood in La Crosse!  On May 8, we gathered to celebrate the grand opening.
What’s next?
The public’s vision for River Point District as an urban housing development is evolving with several expected developments starting in 2025, including:
  • Roush’s Lots 11 and 12
  • Red Earth’s Townhouse Condominiums on lots 3 and 4
  • RyKey’s The Lofts at River Point 
  • 360 Real Estate’s 3-acre mixed use development on Copeland
  • Confirmation of F Street’s Plans is also underway
The project represents over $300 million in private construction investment and will yield 1,200 housing units, which will help the City meet its housing deficit and future needs.
The entire development is under option agreements with various developers with one remaining parcel of 39,000 square feet (outlot 1) still available. The War Eagle project is well underway and will provide a beautiful river front development adjacent to the planned riverfront parkway through the development. The City of La Crosse – Parks, Recreation, and Forestry Department is currently studying the feasibility of marina facilities.
Jason Gilman, AICP, RLA