MSP’s The Driftless Celebration on May 7 Hosted by City of La Crosse

The City of La Crosse and the Redevelopment Authority will hold a special celebration at The Driftless, an apartment and townhome complex now under construction at the much-anticipated River Point District in downtown La Crosse. With plans for occupancy in December, The Driftless will include 100 units of senior housing and 20 workforce housing townhomes. This complex is the first in River Point and managed by MSP Real Estate.

Event: Celebration for The Driftless in River Point District

When: Tuesday, May 7 at 10:30 a.m.

Where: 323 River Bend Road (Copeland Avenue and River Bend Road), La Crosse, WI

“The City of La Crosse and the Redevelopment Authority spent over 30 years acquiring and remediating the three primary former industrial properties in this area,” said Project Manager Jason Gilman.  “The resulting acquisitions set the stage for a multi-year publicly-led planning effort and a master plan which proposes urban residential and mixed-use redevelopment. We are excited to offer great environmental, social, cultural, and economic benefits to the region with this development. MSP was one the initial private partners in the investment and has been an important leader in navigating the property transfer and development of the property.”

Mark Hammond, a native of La Crosse and Vice President of Development for MSP Real Estate is grateful for the support for this project.

“We are honored to be working with the City and RDA to have The Driftless Apartments and Townhomes be the catalyst project in the River Point District and to help address some the critical housing needs in the La Crosse area,” he said. “It’s a true public-private partnership that would not be happening without the incredible support of local government, the Wisconsin Housing and Economic Development Association WHEDA and our other financing partners.”

The site for River Point District was raised above the 100-year flood plain elevation in cooperation with the Wisconsin Department of Natural Resources Brownfield Remediation programs, said Gilman.

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